The real user prompts we captured this ad appearing on inside ChatGPT.
adp run vs gusto pricing for small business under 50 employees
adp vs paychex which payroll provider is better for small business 2026
best payroll software that integrates with quickbooks
cheapest payroll software for a small business with few employees
should i use gusto or adp for my small business payroll
Why does this ad win these prompts?
The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.
We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.