The real user prompts we captured this ad appearing on inside ChatGPT.
best payroll service for small business with automatic tax filing and direct deposit
cheapest payroll service that files taxes automatically in multiple states
Gusto vs Paychex for small business with employees in 3 different states
how much does paylocity cost per employee for multi-state payroll with automated tax filing
Why does this ad win these prompts?
The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.
We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.