The real user prompts we captured this ad appearing on inside ChatGPT.

  • Forrester wave research community

  • heuristic evaluation explained

  • What are the best tools for fact-checking documents against primary sources?

  • What's the fastest way to fact-check a report against primary sources?

Why does this ad win these prompts?

The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.

Seen 4× across our captures

We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.

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